Duckwells Update Feb-March 2026

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Location: Massachusetts, USA

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The Swinging 60s: The Paper Dress Craze

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The 1960s was a decade of immense cultural change and revolution. From the civil rights movement to the British invasion of rock 'n' roll, this era was defined by its break from tradition and embrace of the avant-garde. Among the many trends that emerged during this time, the paper dress craze of the 1960s remains one of the most fascinating and iconic. The Birth of a Revolution The 1960s was a decade characterized by youth culture, rebellion, and experimentation. It was in this atmosphere that the paper dress made its grand entrance. The concept of disposable fashion, designed to be worn a few times and then discarded, was the perfect embodiment of the era's free-spirited attitude. The Creators Behind the Trend Scott Paper Company, a manufacturer of paper products, is often credited with starting the paper dress trend. In 1966, they partnered with the advertising agency J. Walter Thompson to create the "PaperCaper." This marketing campaign introduced disposable p...
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